Why Choosing a Veteran-Owned HVAC Company Beats the Corporate Grind
Discover veteran owned vs corporate hvac company comparison benefits: superior service, reliability & community focus over profit-driven models.

Making the Right HVAC Choice for Your Home
When you're looking for reliable home comfort in Des Moines, IA, understanding the veteran owned vs corporate hvac company comparison can guide your decision. Many homeowners wonder about the differences between these two types of companies. Here's a quick look at what sets them apart:
- Veteran-Owned HVAC Companies: Often built on military values like integrity, discipline, and a strong commitment to service. They typically offer personalized care and are deeply involved in their local communities.
- Corporate HVAC Companies: Tend to have standardized processes, broader resources, and extensive marketing. Their focus can sometimes be on efficiency and profit, which may lead to a less personal customer experience.
Choosing an HVAC provider is a big decision for your home's comfort and peace of mind. Your heating, cooling, and plumbing systems are vital. The company you pick impacts not just the service quality, but also your long-term satisfaction and trust. This article will help you see the key differences so you can choose the best fit for your needs.

Core Values and the Veteran Owned vs Corporate HVAC Company Comparison
When we look at the heart of any business, we find the values that drive every decision. In a veteran owned vs corporate hvac company comparison, these values often sit on opposite ends of the spectrum. For a veteran-led team, the mission doesn't end when the uniform comes off. The "Service Before Self" mentality is forged in the military and carries directly into how we handle your HVAC needs.
Military discipline translates to a high level of accountability. If a veteran-owned shop says they will be there, they mean it. There is a deep-seated sense of integrity—doing the right thing even when the homeowner isn't looking under the furnace hood. In contrast, corporate HVAC entities are often backed by private equity firms. These firms generally operate on a 3-to-7-year "exit timeline," meaning their primary goal is to increase the value of the company quickly to sell it for a profit.
When shareholder profits are the North Star, the pressure on the ground changes. Technicians in corporate environments may be pushed toward sales quotas rather than simple repairs. This can lead to a "replacement first" culture where the goal is to boost the bottom line for out-of-state investors rather than extending the life of your current equipment.
| Feature | Veteran-Owned HVAC | Corporate/Private Equity HVAC |
|---|---|---|
| Primary Driver | Service and Reputation | Shareholder Profit/ROI |
| Core Values | Integrity, Discipline, Duty | Efficiency, Scalability, Growth |
| Accountability | Local Owner is Accessible | Layers of Management/Investors |
| Focus | Long-term Relationships | Short-term Revenue Targets |
Personalized Service and Community Impact
One of the biggest advantages of choosing a local, veteran-owned provider is the "economic multiplier" effect. When you spend money with a local business in Des Moines or Ankeny, that money stays in the community. It pays for local youth sports sponsorships, supports other local vendors, and keeps jobs right here in Iowa.
Corporate firms, while they do employ local people, often funnel a significant portion of their revenue back to a headquarters in a different state. Furthermore, national franchises often pay franchise fees that account for 5–8% of their total revenue. That is money leaving our local economy just to pay for a recognizable logo on a van.
Beyond the money, there is the human element. We believe in building long-term relationships. You aren't just an invoice number to us; you're a neighbor in West Des Moines or Waukee. This neighborhood trust is earned through tailored solutions. We know that a 1920s home in Des Moines has very different Heating and Air Conditioning needs than a new build in Grimes.
Personalized Attention in a Veteran Owned vs Corporate HVAC Company Comparison
In a corporate setting, you might see a different face every time you call for Service. High employee turnover is common in large conglomerates, which leads to inconsistent workmanship.
When you work with a veteran-owned local business, you benefit from:
- Consistent Technicians: You get to know the person working in your home.
- System History: Our team remembers the quirks of your specific unit.
- Familiarity: We understand your comfort preferences and your home's layout.
- Customer-First Approach: Decisions are made based on what’s best for your comfort, not a corporate playbook.
Reliability, Expertise, and Operational Transparency
Reliability is perhaps the most visible difference in the veteran owned vs corporate hvac company comparison. In the military, attention to detail is a way of life. This translates to precision in diagnostics and installations. Whether we are installing Heat Pumps or a complex Mini Split system, that meticulous approach ensures the job is done right the first time.
Transparency is another cornerstone. Many corporate shops use "flat-rate" pricing that can sometimes hide inflated costs or "time and material" billing that leads to "invoice shock." Veteran-led companies often prioritize upfront communication. We believe you should know exactly what is happening with your system before the work begins.
Reliability Factors in a Veteran Owned vs Corporate HVAC Company Comparison
While corporate companies often have massive fleets, bigger isn't always better for the homeowner. A common frustration with large HVAC providers is the 4-6 hour service window. Waiting half a day for a technician to show up is a major inconvenience.
Veteran-owned businesses often pride themselves on being more agile. Because we aren't bogged down by corporate bureaucracy, we can often provide more precise appointment windows. This reliability extends to your entire home, including Water Heaters and general Plumbing needs. When your basement is flooding or your heater dies in a January cold snap, you need a team that views responsiveness as a duty, not just a metric on a spreadsheet.
How to Verify Ownership and Reputation
With so many companies claiming to be "local" or "family-oriented," how can a homeowner in Johnston or Clive tell the difference? It’s important to look past the marketing. Some companies use veteran status as a gimmick, while others are actually owned by national private equity firms but keep the original local name to maintain a "hometown" feel.
Here is how you can verify who you are really dealing with:
- Secretary of State Search: You can look up the business entity to see who the registered agents and owners are.
- License Lookup: Check the state licensing board to see whose name is on the HVAC or plumbing license.
- Check for "Acquisition" News: A quick search for the company name plus "private equity" or "acquired" can reveal if a local brand has been sold to a larger corporation.
- Ask Directly: Ask, "Is this company independently owned, or part of a national group?"
- Review the Maintenance Plan: Look at the fine print. Corporate plans often focus on finding things to sell you, while local plans focus on system longevity.
Frequently Asked Questions
Are all veteran-owned HVAC companies the same?
No. Just like any other industry, quality varies. Some may use their status as a marketing tool without the performance to back it up. It is always best to prioritize word-of-mouth and verified reviews. A truly great veteran-owned business combines military integrity with high-level technical expertise. Performance-based hiring is key—the best companies hire based on skill and character, not just status.
When is a corporate HVAC company the better choice?
Corporate companies can be a good fit if you need highly specialized financing flexibility that only a national bank-backed entity can provide. They also often have standardized processes which can be helpful if you want the exact same experience across multiple properties in different states. Because they have a high volume of technicians, they may sometimes have more "rapid-response" availability during peak seasons, though this often comes at the cost of personalized care.
How do franchise fees and private equity affect my service?
When a company has to pay 5–8% of its revenue in franchise fees, or meet high profit margins for private equity investors, that money has to come from somewhere. Usually, this results in higher prices for the consumer or increased pressure on technicians to "upsell" parts and services that might not be strictly necessary. A veteran-owned, independent company doesn't have those "middleman" costs, allowing them to reinvest that money into better tools, better training, and more honest assessments for you.
Conclusion
At the end of the day, the veteran owned vs corporate hvac company comparison comes down to who you want standing in your mechanical room. Do you want a technician who is answering to a spreadsheet in a distant city, or a team that views your comfort as a personal mission?
At True Comfort Heating, Cooling and Plumbing, we bring that veteran-led dedication to every home in the Des Moines area. From Altoona to Waukee, we provide honest assessments and dependable service. We believe in rewarding loyalty, which is why we uniquely credit maintenance fees toward new equipment and ensure our plan members never pay after-hours fees. We aren't just here to fix a machine; we're here to serve our community.
To learn more about our mission and the people behind the tools, visit our About Us page and see the True Comfort difference for yourself.
Customer Testimonials
Our customers consistently praise our exceptional service and attention to detail. We strive to exceed expectations and deliver outstanding results every time.
Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A.
We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.
Jamie D.
The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...
Christian L.
My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!
Olivia T.
I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.
Dawn B.
After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...
Jess H.
During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.
Amanda T.
Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!
Robert V.
Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service
Brandon W.
This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.
Jim M.
I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!
Jessica M.
Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC
Tomas G.
Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.
Jesse K.
True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.
Allison S.
Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.
Christine M.
I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.
Callie P.
My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.
Connie G.
Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A. S.
Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!
Angela D.
Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,
Torin S.
We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!
Spencer W.
My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!
Doug W.
Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.
Susan W.
Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A.
We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.
Jamie D.
The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...
Christian L.
My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!
Olivia T.
I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.
Dawn B.
After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...
Jess H.
During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.
Amanda T.
Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!
Robert V.
Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service
Brandon W.
This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.
Jim M.
I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!
Jessica M.
Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC
Tomas G.
Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.
Jesse K.
True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.
Allison S.
Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.
Christine M.
I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.
Callie P.
My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.
Connie G.
Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A. S.
Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!
Angela D.
Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,
Torin S.
We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!
Spencer W.
My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!
Doug W.
Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.
Susan W.
Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A.
We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.
Jamie D.
The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...
Christian L.
My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!
Olivia T.
I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.
Dawn B.
After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...
Jess H.
During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.
Amanda T.
Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!
Robert V.
Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service
Brandon W.
This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.
Jim M.
I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!
Jessica M.
Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC
Tomas G.
Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.
Jesse K.
True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.
Allison S.
Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.
Christine M.
I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.
Callie P.
My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.
Connie G.
Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A. S.
Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!
Angela D.
Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,
Torin S.
We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!
Spencer W.
My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!
Doug W.
Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.
Susan W.
Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A.
We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.
Jamie D.
The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...
Christian L.
My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!
Olivia T.
I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.
Dawn B.
After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...
Jess H.
During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.
Amanda T.
Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!
Robert V.
Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service
Brandon W.
This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.
Jim M.
I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!
Jessica M.
Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC
Tomas G.
Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.
Jesse K.
True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.
Allison S.
Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.
Christine M.
I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.
Callie P.
My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.
Connie G.
Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!
Nancy A. S.
Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!
Angela D.
Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,
Torin S.
We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!
Spencer W.
My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!
Doug W.
Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.
Susan W.



