Why Family-Operated HVAC Companies Beat the Big Box Brands

Discover advantages of a family operated HVAC business: personalized care, quality service, community impact & quick response over big box brands.

Why Family-Operated HVAC Companies Beat the Big Box Brands

Personalized Care and the Advantages of a Family Operated HVAC Business

When considering your home's comfort in central Iowa, understanding the advantages of a family operated HVAC business can help you make an informed choice. Unlike larger corporations, family-run companies often bring a unique blend of personal dedication and local understanding to their services.

Here are some key benefits you can expect:

  • Personalized Service: Enjoy tailored solutions and attentive care that big companies often miss.
  • Stronger Quality & Reputation: Family businesses stake their name on every job, ensuring higher standards.
  • Deep Community Roots: They are invested in local well-being and support the local economy.
  • Flexibility & Responsiveness: Direct decision-makers lead to quicker, more adaptable service.
  • Trust & Long-Term Relationships: Building lasting bonds is prioritized over short-term gains.
  • Transparent Communication: Expect honest advice and clear explanations from people who care.
  • Experienced Technicians: Often, knowledge is passed down through generations, ensuring consistent expertise.

These qualities contribute to a different kind of customer experience. It's one where your needs come first, and every service is backed by a genuine commitment to excellence.

Infographic detailing the advantages of a family operated HVAC business over corporate models - advantages of a family

One of the most significant advantages of a family operated HVAC business is the level of personalized care you receive. When many large corporations treat customers as mere account numbers, a family-run team views you as a neighbor. This shift in perspective changes everything about the service experience. Instead of a "one-size-fits-all" approach, you get HVAC solutions specifically tailored to the unique layout of your home and your family’s lifestyle.

We believe that relationship-building is the cornerstone of good business. When we visit a home in Des Moines or Ankeny, we aren't just looking at a furnace or an air conditioner; we are looking at how to make that specific environment healthier and more comfortable. This often involves a deep dive into Indoor Air Quality, ensuring that the air your family breathes is clean and safe.

Honest communication and transparency are natural byproducts of the family business model. There are no layers of corporate management to hide behind. If you have a question, you often have direct access to the owners or decision-makers who have a vested interest in your satisfaction. This empathy for the customer's situation leads to more thoughtful recommendations and a service experience that feels supportive rather than transactional.

Building Trust in a Family Operated HVAC Business

Trust isn't built overnight; it's earned through years of consistent, reliable service. Family-operated providers prioritize long-term relationships over short-term profits. While a private equity-backed firm might focus on hitting monthly sales quotas, a family business focuses on whether you’ll call them again in ten years. This long-term perspective fosters incredible customer loyalty.

Integrity and accountability are at the heart of what we do. Many family businesses also incorporate veteran-owned discipline, bringing a sense of duty, punctuality, and a strong work ethic to every service call. You can read our customer reviews to see how this commitment to integrity translates into real-world results for homeowners across central Iowa. When our name is on the line, we make sure the job is done right the first time.

Commitment to Quality and Local Reputation

For a family-operated business, the company’s reputation is synonymous with the family’s legacy. This creates an incredibly high standard for quality. We don't just want to fix your heater; we want to uphold a standard of excellence that has been associated with our name for years. This commitment to quality is one of the primary advantages of a family operated HVAC business.

Our technicians are often among the most experienced in the industry. In a family setting, generational knowledge is frequently passed down, combining traditional craftsmanship with modern technical training. This expertise allows us to perform precision tasks like proper sealing and efficiency checks. Research shows that these detailed checks can reduce energy costs by up to 20%, significantly extending the life of your equipment. Whether it is Duct Cleaning or a complex system overhaul, the attention to detail is unmatched.

To give our customers peace of mind, we stand behind our work with clear promises. You can learn about our True Comfort Guarantees to see exactly how we prioritize your satisfaction and system performance.

Consistent Service Quality in a Family Operated HVAC Business

Consistency is a rare commodity in the corporate HVAC world, where high employee turnover often means a different technician shows up at your door every time. In contrast, family-operated teams tend to have much higher staff retention. This means you often get familiar technicians who already know your home’s system history.

Knowing the quirks of a specific heating system or the history of an air conditioning unit allows for faster diagnostics and more effective repairs. Many family-owned HVAC businesses in the industry have been operating for decades—some for over 50 or even 100 years. This longevity is a testament to the stable leadership and unwavering values that big-box brands, often shuffled between different investment groups, simply cannot replicate.

Community Impact and Economic Strength

Choosing a local provider has a ripple effect that strengthens the entire region. When you hire a family-operated business, your hard-earned money stays within the local economy. We aren't sending profits to a corporate headquarters in another state; we are reinvesting in Altoona, Grimes, and Waukee.

Our service area locations cover the heart of Iowa, and we take great pride in being active members of these communities. Family businesses are the ones sponsoring local little league teams, participating in neighborhood events, and supporting local charities. This community involvement creates a cycle of mutual support.

Furthermore, local businesses are significant job creators. We provide stable, high-quality jobs for our neighbors, fostering a workplace that feels like an extended family. This neighborhood-first value system extends to all our services, including plumbing and general home maintenance. We treat your home with the same respect we would show our own neighbors—because that’s exactly what you are.

Flexibility and Responsiveness to Homeowner Needs

One of the most frustrating aspects of dealing with a massive corporation is the "red tape." If you have a unique situation or an urgent need, a corporate technician often has to "check with the regional manager" or follow a rigid, unyielding protocol. Family-operated businesses are much more nimble.

FeatureFamily-Owned HVACCorporate/Private Equity HVAC
Decision MakingFast, local, and flexibleBureaucratic and centralized
Response TimeOften same-day or emergencySubject to rigid scheduling
CustomizationTailored to your specific homeStandardized "cookie-cutter" packages
BureaucracyMinimal "red tape"Extensive policies and layers
Customer FocusRelationships and comfortSales quotas and profit margins

Whether you need a specialized Mini Split installation for a new home addition or an urgent repair on a sweltering July afternoon, family businesses can adapt quickly. This responsiveness is a core part of our service philosophy. We understand that an HVAC failure is an emergency for your family, and we treat it as such.

Our Maintenance Plan is another example of this flexibility. We offer plans that are designed to be convenient and truly beneficial for the homeowner, providing priority scheduling and preventative care that keeps your systems running efficiently year-round without the bureaucratic headaches of a national chain.

Frequently Asked Questions about Family-Owned HVAC Providers

How do family-owned HVAC businesses ensure transparency?

Transparency is built into our business model through honest communication and a lack of high-pressure sales quotas. Unlike some corporate firms that incentivize technicians with heavy commissions to sell new units, family-operated teams focus on what the system actually needs. We provide clear explanations of all repairs and are directly accountable to the owner. If a repair is a better value than a replacement, that is exactly what we will tell you.

What is the impact of local HVAC companies on the economy?

Local HVAC companies keep the majority of their revenue within the community. This money supports local suppliers, creates stable local jobs, and contributes to the local tax base which funds our schools and parks. By choosing local, you are ensuring that your investment in your home also serves as an investment in the growth and stability of central Iowa.

Why is consistency better with family-operated teams?

Consistency is better because family-operated businesses generally experience much lower employee turnover. You aren't just getting a technician; you're getting someone who may have serviced your neighbor's home or even your own home in previous years. This stability in leadership and staff means that the person working on your furnace understands its history and the specific climate challenges of the Des Moines metro area.

Conclusion

At True Comfort Heating, Cooling and Plumbing, we are proud to embody the advantages of a family operated HVAC business. Serving the Des Moines area, we are dedicated to providing honest assessments and dependable service that you can rely on through every Iowa season.

We do things a little differently here to ensure our customers get the best value. For example, we uniquely credit your maintenance fees toward the purchase of new equipment when the time comes for an upgrade. Additionally, we provide the peace of mind of no after-hours fees for our maintenance plan members. We invite you to learn more About Us and experience the difference that a family-focused, community-rooted team can make for your home’s comfort and safety.

Customer Testimonials

Our customers consistently praise our exceptional service and attention to detail. We strive to exceed expectations and deliver outstanding results every time.

Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A.

We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.

Jamie D.

The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...

Christian L.

My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!

Olivia T.

I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.

Dawn B.

After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...

Jess H.

During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.

Amanda T.

Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!

Robert V.

Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service

Brandon W.

This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.

Jim M.

I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!

Jessica M.

Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC

Tomas G.

Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.

Jesse K.

True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.

Allison S.

Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.

Christine M.

I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.

Callie P.

My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.

Connie G.

Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A. S.

Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!

Angela D.

Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,

Torin S.

We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!

Spencer W.

My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!

Doug W.

Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.

Susan W.

Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A.

We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.

Jamie D.

The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...

Christian L.

My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!

Olivia T.

I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.

Dawn B.

After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...

Jess H.

During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.

Amanda T.

Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!

Robert V.

Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service

Brandon W.

This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.

Jim M.

I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!

Jessica M.

Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC

Tomas G.

Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.

Jesse K.

True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.

Allison S.

Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.

Christine M.

I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.

Callie P.

My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.

Connie G.

Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A. S.

Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!

Angela D.

Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,

Torin S.

We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!

Spencer W.

My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!

Doug W.

Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.

Susan W.

Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A.

We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.

Jamie D.

The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...

Christian L.

My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!

Olivia T.

I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.

Dawn B.

After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...

Jess H.

During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.

Amanda T.

Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!

Robert V.

Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service

Brandon W.

This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.

Jim M.

I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!

Jessica M.

Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC

Tomas G.

Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.

Jesse K.

True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.

Allison S.

Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.

Christine M.

I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.

Callie P.

My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.

Connie G.

Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A. S.

Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!

Angela D.

Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,

Torin S.

We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!

Spencer W.

My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!

Doug W.

Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.

Susan W.

Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A.

We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.

Jamie D.

The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...

Christian L.

My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!

Olivia T.

I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.

Dawn B.

After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...

Jess H.

During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.

Amanda T.

Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!

Robert V.

Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service

Brandon W.

This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.

Jim M.

I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!

Jessica M.

Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC

Tomas G.

Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.

Jesse K.

True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.

Allison S.

Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.

Christine M.

I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.

Callie P.

My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.

Connie G.

Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A. S.

Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!

Angela D.

Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,

Torin S.

We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!

Spencer W.

My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!

Doug W.

Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.

Susan W.

Christian from True Comfort was very personable and Professionally. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent has come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A.

We had a great experience with True Comfort. They arrived on time on a Saturday and a Sunday, braving blizzard conditions and -30+ degree windchills to make sure our family had a new furnace as quickly as possible. Service was extremely friendly and respectful. They did great work and left no mess. Pricing was better than most. We dealt with a dad and his two sons. This is a great family-run business that puts customer service and satisfaction as a top priority was our experience.

Jamie D.

The day after moving into our new home or furnace stopped working so I went with True Comfort and I’m so glad I did. The lady at the office was so pleasant and upbeat it almost made me forget we were freezing. She calmly assured me they could get a guy out there that day and gave me an arrival window. Christian, our technician, let me know he was on his way and was about an hour earlier than expected – awesome. One thing I noticed was he walked up to the door with his tools in hand which meant ...

Christian L.

My family and I would 100% recommend this small, family-owned business to anyone looking for wonderful service! I would (and did) choose them over all the other companies, just based off the other reviews. I’m so glad I did! They were quick, did a great job, they were also very informative, and just all around good people. Will definitely call them for any future needs. Thank you Logan, Johnathan, Trent, Jake and Matt. I appreciate you all!

Olivia T.

I had an excellent experience with Logan, our technician, who provided top-notch service. He was extremely knowledgeable and professional, and he took the time to explain everything he was doing in a clear and concise manner. He was also very friendly and personable. I appreciated his attention to detail and his willingness to go above and beyond to ensure my furnace was in top working condition. Overall a great experience, and I would highly recommend Logan and True Comfort Heating, Cooling and Plumbing to anyone looking for reliable and high-quality service.

Dawn B.

After my furnace went out, I originally called a different company that was obviously in it for the money. While there was a chance to fix it, we decided to replace our 25-year-old system. After Golden Rule quoted me a very large amount, I called around looking for quotes that may be more reasonable. True Comfort offered to come out with a free second opinion. After being talked at for hours by the Golden Rule people, True Comfort was a refreshing change. Logan (very knowledgeable and kind) was honest and upfront about everything. We were able to replace both our ...

Jess H.

During the blizzard of ’24 these wonderful people not only answered their phones when the other bigger companies did not but, they also gave us great service from beginning to end. We needed a whole new furnace and they made the whole process as pain-free as possible. Even lending us space heaters while we waited for the new unit to be installed. The workers were very professional and kind. I would definitely hire them again or recommend them to everyone needing service.

Amanda T.

Christian arrived and it didn’t take long for him to figure out what was wrong. He also helped me get on an annual maintenance plan for both my heating and cooling systems! We now have True Comfort in our home again. Christian is a great asset to your company!!

Robert V.

Very professional and curious went above and beyond to not only fix the immediate problem but also diagnose what is causing the problem. Service technician Use the scope and camera to show me everything step-by-step what the issue is that is wrong with my furnace unit I’m very appreciative and will do future business with this company. I plan to use them to replace my furnace I would not hesitate to refer anybody to this company very Good service

Brandon W.

This company is great. My furnace went out in the middle of the night. I called and the technician was very helpful over the phone. They came out the next day and Logan the service tech was friendly, fast, and very knowledgeable. I have an older furnace and intend to try to sell me a new furnace he pointed out a few issues I could have in the near future. Definitely recommend it to anyone who has any heating and cooling issues.

Jim M.

I had the pleasure of working with Nate and Jake and they were absolutely amazing! They were very friendly and were sure to answer any questions I had. They let me know exactly what they were doing during the process of installing my furnace. I initially was scheduled for Friday and they were able to get out Monday (which was really nice considering it is cold). I highly recommend True Comfort! Thank you guys so much!

Jessica M.

Logan is exceptional, he installed our humidifier and also did a great job explaining to us why our heating system was turned off, which was installed by a previous company. If we have any future issues we will definitely call True Comfort HVAC

Tomas G.

Honest pricing, great work, answered all our questions and explained the new thermostat and pump installed with the new system. Cleaned up the basement cleaner than before the installation. We are extremely happy with our new furnace/AC. They went above and beyond all expectations. Highly recommend it to anyone looking to update their system.

Jesse K.

True Comfort was great! They got me in right away and Christain, my technician, was awesome. Very friendly and knowledgeable and walked me through everything and asked if I had questions. Will definitely call them again and recommend them to anyone and everyone.

Allison S.

Logan did an excellent job and took the time to explain everything to me. He adjusted some needed gas settings on our furnace for better heating performance. Will definitely recommend True Comfort to my friends and family.

Christine M.

I highly recommend this company for your HVAC needs. I called them in the morning for a furnace problem and they were at my house the same day. The problem was fixed within the hour. They called me several times to update me on the technician’s ETA and sent me a link to track him once he was heading my way. Their services are affordable and everyone I spoke to, from their office representative, Vanessa, to our technician, Christain, were so helpful and friendly.

Callie P.

My furnace quit working on a -6-degree day. I called and Christian showed up within a few hours. He was very friendly knowledgeable and honest! I appreciate that! Within an hour I had a functioning furnace.

Connie G.

Christian from True Comfort was very personable and Professional. He confirmed what was suspected with my Air Cleaner and replaced the part quickly, which allowed the unit to function again. Christian also noticed the dryer vent had come apart so he fixed that for me as well. I would definitely consider using True Comfort if you need someone to service your heating or cooling systems!

Nancy A. S.

Great Communication with service. Very friendly staff. The service technician explained everything he was doing and why. They answered all my questions. I signed up for their yearly maintenance plan. I would recommend them for your furnace needs. Great service!

Angela D.

Logan, our service tech, was extremely nice and pleasant, to the point where it felt like we were old time friends. He had no problems with me being in his company while he worked. In fact, he gave me a blow by blow detail of what was going on with my furnace. Not only did he tell me what was wrong, but how it became wrong and how he was going to fix it. He also was knowledgeable enough to point out other potential problems, that could result, from the set up of my duct system in relation to the furnace, all without pressuring me into an up-sale situation. On a scale of 1 to 5, I would rate my experience with him as a 10,

Torin S.

We were referred to True Comfort and I have been very pleased so far. Our technician, Logan, was awesome! He was very knowledgeable and made sure I understood what the issue was, and what my options were, and answered all of my questions. Would highly recommend giving them a call! The family-operated company, you can tell they care about their work and the customer!

Spencer W.

My furnace stopped firing up on a Saturday as we were getting ready to go out of town. I started down the google list of calling companies. I got to True Comfort and they were able to get me in the same day! When Logan arrived, as always the furnace fires right up like there wasn’t an issue. He was still determined to find the problem. He went above and beyond checking pressures at all possible fail points. He pulled the system apart and found the last service cleaning did not do a great job. He cleaned and serviced the furnace and it fired up with 10% more power and efficiency. Thank you, Logan! I’m already on their books for an April AC tube-up! This will be my HVAC company from here on out!

Doug W.

Sarah at the office is very pleasant and professional. I really liked that the service representative’s picture and brief personal history was sent. Also, very professional and polite service from a representative. He even replaced a light bulb for me in the furnace room. Well definitely be using them again.

Susan W.

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